James Brasted Direction, Design + Development

Liberty London

Liberty London

In the summer of 2015, I joined Liberty London as a digital designer to assist with their new site launch. The small studio focused on re-establishing the brand proposition, UX/UI as well as planning and implementing a content strategy.

As part of this drive towards a more content based consumer experience, I designed and developed multiple responsive online editorial templates including several multi-channel marketing email templates.

https://www.liberty.london

Various Liberty London campaign pages (above) designed and built for use across worldwide markets and As Seen In Press (below) online editorial page template which provides a monthly round up of the most talked about products in the press.

Liberty London site design Liberty London site design
Liberty London email design

The One Postcard email newsletter template was designed to generate interest in upcoming product launches, collaborations and exclusive Liberty Fabrics trade show invites.

Liberty London email design

Logotype designed for Liberty London’s online and in-store Exclusively Ours campaign. The design mimics the store front's iconic mock Tudor panelling.

Liberty London design
Back
Back

My name is James. I am a dedicated, enthusiastic and focused designer and developer.

I take a holistic approach to projects, specialising in front-end development, digital design and identity. Integrating coding into my creative approach, I design more empathetically for the web and actively use technology as part of the process, not as an afterthought.

I believe in a thoughtful, concept driven approach to design that allows function to dictate form, and I work inquisitively and openly with clients to find the right result. I'm always up for new challenges. If you would like to collaborate, feel free to get in touch: hello@mynameisjames.co.uk