Kieran Letts

— Identity

Kieran Letts is an artist and furniture maker based in South East London, creating handcrafted pieces from sustainably sourced English timber. His work combines influences from art and design with techniques rooted in traditional craftsmanship.

The challenge was to create a visual identity and digital presence that reflected the organic nature of his practice while remaining simple for Kieran to manage as a solo maker.

Natural shapes and earthy tones informed the identity, business cards and microsite, creating a system that felt connected to the materials and processes behind his work. The design removed unnecessary complexity, allowing the focus to remain on Kieran's craftsmanship.